How it Works

Dealcup Autos does four key things that have not been done before by any ecommerce, auction or software service.

1. Provides a web based negotiation platform between potential buyers and dealers which finally addresses the problem of buyers shying away from the painful negotiation process.

2. Introduces pricing and revenue management algorithms into the negotiation process which improves dealer margins.

3. Engages buyers into the sale cycle faster by empowering the buyer via the internet.

4. Dealcup Autos uses real inventory and buyers negotiate on real vehicles.

As a customer views a vehicle, she is presented with an offer that consists of discounts and value add-ins. As the customer makes her own offer, the system either accepts the offer given that it's within certain preset parameters or makes a counteroffer trying to bring the two parties closer to a successful negotiation rather than an impasse. Data is recorded every step of the way and later used for analysis and enhancement of the pricing and negotiation algorithms.

Dealer Integration Services This is a closed system that would use your real-time vehicle inventory. Our functionality would integrate seamlessly into your existing dealer websites and customers would utilize the system to negotiate and purchase vehicles only from your dealers. The look and feel of the whole process would mirror that of your existing websites, so the customer experience is retained throughout. (Learn more...)

We are NOT a Referral Service Unlike other services, we are not a referral service or a broker. Dealcup Autos’ engine takes your pricing structure, inventory levels, days on hand, sales goals, promotions and seasonality as inputs and uses them as key parameters that drive the negotiation process.

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